About.

The Start Effect

The Start Effect is a digital presence education company that helps creative entrepreneurs (writers, artists, crafters like you!) feel confident and efficient online through digital marketing strategy, content creation and design so YOU can spend more time doing the work you love.

My mission is to take the overwhelm out of having and managing and online presence (website, social media, and email newsletters) so that you can focus on your zone of genius.

Sarah McDavis

CEO, Founder & Speaker

Let's Connect!

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Sarah McDavis, founder of THE START EFFECT, is a passionate storyteller and lifelong learner.  She helps people navigate the overwhelming task of creating and maintaining a digital presence by providing strategic guidance and practical tools to own who you are online. Her belief in the power of storytelling informs her approach to digital presence education and she empowers people to take ownership of their online narrative.

Sarah is a children's book writer and illustrator as well as a mixed media artist. She is currently working digitally creating designs for Cardifully.

Sarah received her masters in Digital Marketing Communications from West Virginia University in 2021, she is the former ARA of SCBWI Pennsylvania: West, and the former President of the Pittsburgh Chapter of IAW.

After living in New York, Vermont, Virginia, Texas and Maryland, Sarah now lives in Pittsburgh, PA with her family, two dogs, and books in every room. When she’s not writing, drawing, or getting digital, Sarah loves hitting the water on her stand up paddle board, practicing her ukulele, trying out a new recipe in the kitchen, or finding zen on her yoga mat.